About Samuel

Born and grew up in Normandy, France. He is a computing science graduate and worked as a professional web engineer for several banks and airline companies in the past, before managing his own startup.

Tired of working in France, he simply packed his luggage to travel around Asia and finally decided to live in Korea, -where we first met. What a brave mission for a no-chili person to live in Kimchi land.

Besides coding and computing, he has a passion for packaging design and minimalist branding. You can check his creations at FridaSkincare.com. So my man here has been building our website, designing our products’ label, packaging, our brand logo, our formulation software, banners, brochures, and designing our offline shop!

About Us
About Frida
About Axelle